Monday, October 3, 2011

Dove Commercial

http://www.youtube.com/watch?v=OXf8fr0Kp3Q

While I find the concept of retouching photos for ads horribly deceptive and a little sickening, I think that Dove's attempt to expose this practice is beautiful. The shock of the difference between the first image of the woman and the final product on the billboard is definitely enough to produce a response. The beauty is not necessarily in the woman herself or in the image she produces, but rather in the design of what the video is trying to capture.

No comments:

Post a Comment