Wednesday, September 14, 2011

Sony Bravia Commercial

This Sony Bravia commercial is mesmerizing to me. Bouncy balls are such small, simple objects, but they are used here in a way that creates a huge force. I like how these tiny objects are knocking over full garbage cans and monopolizing the streets of San Francisco. The commitment to this project is beautiful to me. 1.5 million bouncy balls is a huge undertaking and I can appreciate the effort and planning that was put forth to produce such a staggering effect.

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